CFO-approved business cases — not pretty decks that stall in committee. One auditable model per customer, surfaced at three resolutions for Champion, EB, and CFO.
Your first month free — no credit card, nothing to cancel.
Your AE just got the meeting they've been working toward. They walk in with a deck full of capability bullets, a slide that says "300% ROI," and a champion who can't quite explain how the number was calculated when challenged. The CFO opens with "How was the 300% derived?" — and the deal stalls.
You're not building three different business cases. You're building one quantified value proposition, surfaced at three depths — one for each stakeholder who has to be convinced.
Drop in a customer name. Valuepoint Labs researches them — actual revenue, EBIT, growth plan, stated corporate priorities, named pain signals — from their public filings and the web. The business case starts customer-specific, not generic.
Your AE walks in already knowing what the customer's CFO is going to ask about.
↳ Try a customerEvery pain point and value lever lives in a structured ledger: class (revenue / opex / capex / risk), sign (drag / benefit), formula, and a named source. AI proposes; you edit; the math is deterministic.
When the CFO asks "where does the €130M come from?", the answer is on screen in three clicks — with a source and a formula.
↳ Build a ledgerBuilt-in opinions on what each buyer needs, stage by stage. Your champion gets what puts it on the agenda; the economic buyer gets the case against the alternatives; finance gets a sourced, audit-ready view — each stage handing off to the next, ending in a ready-to-present kit per buyer.
MEDDICC translated into product structure. Your AEs ship the canonical content for each buyer × stage — every time.
↳ See the journeyShare any cell with a named persona via a link. They sign in, browse the content you chose, vote ↑/↓ on any given chart, and leave threaded comments — before the formal review.
Refresh the share to push updates; stale votes are tagged automatically. You walk into the CFO meeting knowing exactly what's contested and what's already defended.
↳ Try persona feedbackYour team stops rebuilding the wheel. Champion confidence in defending the case goes up — you'll see it in their forwarded emails. CFO meetings get shorter: they're not arguing about whether your math is real, they're arguing about whether to fund it.
Priced per seat by the value cases you start each month, each with ten AI actions. Your first month on Starter is free, no card.
Fair use is one allowance: every plan includes AI actions a month, ten for each value case it includes, and every AI act draws on them — composing and refining a case, customer research, verifying a company, drafting library material. Run out mid-month? Top up with a pack: one more month of your plan's cases and AI actions, at your plan's yearly price, whether you pay yearly or monthly. Starter moves up to Pro instead. On Pro Max it can top up by itself. Manual edits, exports and sharing never count. The full terms.
| Feature | Starter | Pro | Pro Max |
|---|---|---|---|
| Volume | |||
| New value cases a month | 1 | 5 | 10 |
| AI actions a month, per seat | 10 | 50 | 100 |
| Overage packs at the yearly price | Not included | €69 | €99 |
| Automatic top-up | Not included | Not included | Included |
| Build and share | |||
| Customer research | Included | Included | Included |
| Offering template | Included | Included | Included |
| Alternative template | Included | Included | Included |
| CFO deck and Study | Included | Included | Included |
| Value Rooms | Included | Included | Included |
| Chart library | Not included | Included | Included |
| Your logo and signer on documents | Not included | Included | Included |
| Room engagement report | Not included | Included | Included |
| Market radar | Not included | Included | Included |
| Send a copy of a case to a colleague | Not included | Included | Included |
| Daily summary email | Not included | Included | Included |
| Run a team | |||
| Read what colleagues share | Included | Included | Included |
| Shared library: publish offerings and alternatives | Not included | Included | Included |
| Invite colleagues, set roles | Not included | Not included | Included |
| Seats of different sizes | Not included | Not included | Included |
Quick answers to common questions about Valuepoint Labs.