CFO-approved business cases — not pretty decks that stall in committee. One auditable model per customer, surfaced at three resolutions for Champion, EB, and CFO.
Built for enterprise sales teams that have to defend the math
Your AE just got the meeting they've been working toward. They walk in with a deck full of capability bullets, a slide that says "300% ROI," and a champion who can't quite explain how the number was calculated when challenged. The CFO opens with "How was the 300% derived?" — and the deal stalls.
You're not building three different business cases. You're building one quantified value proposition, surfaced at three depths — one for each stakeholder who has to be convinced.
Drop in a customer name. Valuepoint Labs researches them — actual revenue, EBIT, growth plan, stated corporate priorities, named pain signals — from their public filings and the web. The business case starts customer-specific, not generic.
Your AE walks in already knowing what the customer's CFO is going to ask about.
↳ Try a customerEvery pain point and value lever lives in a structured ledger: class (revenue / opex / capex / risk), sign (drag / benefit), formula, and a named source. AI proposes; you edit; the math is deterministic.
When the CFO asks "where does the €130M come from?", the answer is on screen in three clicks — with a source and a formula.
↳ Build a ledgerBuilt-in opinions on what content goes to whom and when. At Discovery, champions need the full driver decomposition. At Business Case, the CFO needs exactly six charts. At Negotiation, the conversation pivots to risk-floor.
MEDDICC translated into product structure. Your AEs ship the canonical content for each persona × stage — every time.
↳ See the matrixShare any cell with a named persona via a link. They sign in, browse the content you chose, vote ↑/↓ on each chart, and leave threaded comments — before the formal review.
Refresh the share to push updates; stale votes are tagged automatically. You walk into the CFO meeting knowing exactly what's contested and what's already defended.
↳ Try persona feedbackYour team stops rebuilding the wheel. Champion confidence in defending the case goes up — you'll see it in their forwarded emails. CFO meetings get shorter: they're not arguing about whether your math is real, they're arguing about whether to fund it.
Scale as your team grows.
Quick answers to common questions about Valuepoint Labs.